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Memorable was founded in 2002 by Eugene Gekhter at the age of 19, originally named Digital Transfer Systems.

Our first consumer domain was, one of the highest quality 8mm and 16mm film digitization services in the US.

After pivoting to incorporate digital and celluloid media, the company was renamed to Pixcel in 2012.

Eugene learned to code and wrote the backend for version 1, Reflectera, in 2014.

In December 2015, Pixcel and Reflectera were merged into Memorable.

After 16 years of market research and successful operational experience, Eugene spent 2 years designing and programming a brand new product for the Photos space from scratch.

In 2019, we bought the domain

The future of memories was released on Nov. 12th, 2020.