Case Studies

Scope

Database Design / Backend Engineering / Cloud Architecture / DevOps / API Integration / Webhooks / UX/UI / Video Transcoding and Streaming / Digitization / Process Automation / Customer Integration / Conversion Optimization / Admin Dashboard
Client
Amazon
Problem
The majority of Amazon Photos users have valuable memories on print photos, slides, negatives, videotapes, and film reels without an easy or direct way of importing these formats into the Amazon Photos app.
Goal
The Photos division of Amazon wanted to test a new digitization service offering where Amazon customers could send in their media to be digitized and imported directly into their Amazon Photos app with realistic dates.
Solution Part 1: Frontend
We developed a landing page which Amazon marketed to its customers, allowing them to place orders for digitizing any analog media format directly to Amazon Photos.
Solution Part 2: Analytics
We created a secure admin dashboard which allowed specified Amazon employees to track landing page visits, orders, conversion rates, and total sales.
Solution Part 3: Digitization and Upload
We designed a mail-in digitization process which:
  1. Received Amazon customer orders.
  2. Attached QR codes to each physical media item.
  3. Digitized any analog media format in high quality.
  4. Added date metadata if found on items to backend database.
  5. Automatically uploaded digitized items with dates directly to respective Amazon Photos account.
  6. Shipped back original items to Amazon customer's shipping address.

Scope

Market Research / Database Design / Backend Engineering / Data Engineering / Cloud Architecture / DevOps / Systems Integration / UX/UI / Custom Database / Custom JS Framework / Frontend Engineering / Mobile Development / Desktop Development / TV Development / Process Automation / Digitization / Image Processing / Video Transcoding and Streaming
Client
Memorable
Opportunity
Consumers faced a challenge of connecting and organizing a lifetime of memories split between born-digital and analog photos and videos.
Typically, this required using two different companies, one for uploading and storing digital media and another for digitizing pre-digital formats.
Memorable aimed to create an industry-first product that integrates both present and past memories with a single system to create an unparalleled digital experience.
Product
Customers can enjoy all their memories in one place, automatically organized by date, person, and tag. This is made possible through batch uploading photos and videos from any operating system, and by sending in physical media to be digitized and added to the customer's app.
We developed the app with a local-first design, enabling customers to view, navigate, and organize their memories even while offline. The app seamlessly merges local and cloud photos and videos, and also provides customers the option of downloading their media.
Customers can use the same login to enjoy their account on mobile, desktop, and TV versions of the app. The app also includes facial recognition, making it easy to view all photos of a specific person with just one click.
Innovations
  • Created a unique design that presents every decade of a customer's life on one screen with minimal scrolling.
  • Displays accurate dates automatically for both digital and pre-digital media.
  • Invented a 5-level date-navigation system that enables customers to navigate to any date over 50% faster than with Apple Photos.
  • Invented a face-merge feature that can find more photos of a given person than Amazon, Apple, and Google Photos, from the same data set.
  • Customers can switch between the front and back of a digitized photo with one click.
  • Customers have the ability to download and view all their photos and videos offline.
  • Enables searching of digitized handwritten labels as tags.

Scope

Database Design / Backend Engineering / Frontend Engineering / UX/UI / Cloud Architecture / DevOps / Data Engineering / Process Automation / Digitization / Video Transcoding and Streaming
Client
Harvard Athletics
Goal
Harvard Athletics had a massive archive of media on a mixture of 16mm film, videotape, and digital formats which they wanted to make available for their alumni in a modern and user-friendly format.
Solution
We designed a website which provided alumni access to hundreds of hours of historic game footage, searchable by a combination of date range, sport, opponent, and more.
Users could stream videos in high definition quality on their smartphone, tablet, and computer.
We also created an easy process where administrators could upload media files, manage metadata, and enable new content for viewing on the public site.

Scope

Database Design / Backend Engineering / Cloud Architecture / DevOps / API Design & Development / Webhooks / UX/UI / Frontend Engineering / Widget Development / Payments Management / SDK Development / Developer Documentation
Client
SharePay
Idea
SharePay's goal was to create a new payment method for the web, like PayPal for multiple people. This would enable any e-commerce merchant to integrate SharePay into their cart checkout process and facilitate customers to split the cost of products and subscriptions with friends and family.
While other shared payment solutions like Venmo existed, SharePay solved the problem on the frontend as opposed to afterwards, ensuring zero-anxiety for the initiating customer.
Solution Part 1: Consumer Widget
We created a user-friendly widget that allows consumers to use SharePay with a single login on any website or app that integrates SharePay.
To make a purchase, customers click the SharePay button on the merchant's checkout page, add participants, set a deadline date, and pay their portion of the cart. All participants then receive an email or text to pay their share.
If 100% of the cart total is paid, the customer receives their order, otherwise all participants get a 100% refund.
Additionally, users can log in to a web application where than can view their SharePay order history and manage their payments and shipping information.
Solution Part 2: Merchant Signup
SharePay was created to enable companies like Flowers.com, Crate and Barrel, and thousands of others to easily facilitate the sale of gifts and high-ticket items on their e-commerce websites.
We created a business portal where merchants can sign up, add their business information, and download public and secret keys for both their test and production environments, allowing developers to begin integrating SharePay into their company's checkout process.
Solution Part 3: Business Integration
Frontend
We made it easy to integrate SharePay's widget on the frontend in three simple steps.
  1. Include SharePay widget
    <script src="sharepay.js"></script>
  2. Set public key
  3. Initialize cart
APIs
We enabled merchants to consume SharePay's authenticated API endpoints to retrieve and update information on orders, products, and customers, and created client libraries for PHP, Python, C#, and Ruby environments.
Webhooks
SharePay's system programmatically sends notifications to merchant-configured webhooks to inform companies when a cart is fully funded, so they can ship the customer's order.
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